Almost all businesses have experienced the impacts of COVID-19 pandemic. The impacts on some businesses meant bankruptcy and for others meant more growth and revenue. Many believe that business after COVID-19 won’t be the same. The pandemic has changed the way customers do shopping and businesses sell products/services.
Many customers now prefer to do online shopping rather than going to the retail store. A new report by PYMNTS indicates that consumers are 31% more likely to do online shopping in 2020 than they were in 2019. Furthermore, more and more customers are using their mobile devices during the pandemic than ever before; PYMNTS also reported that almost 55% of all 2,062 consumers they surveyed “used their mobile devices to help them complete their most recent purchases.” Even though the majority of businesses hit hard with COVID-19, reports are showing almost 130% year-over-year growth in the U.S and Canadian e-commerce orders as of April 21, 2020 (Columbus, 2020).
The chapters in this book illustrate how the COVID-19 pandemic has impacted different areas of e-commerce; from customer behaviour to supply chain management and cover all three types of e-commerce: B2B, B2C, and M-Commerce. The e-book is the ideal resource for entrepreneurs, business owners, marketing professionals, and academics.