The digital evolution has transformed into the digital revolution under the influence of the COVID-19 pandemic. Three-sided crisis: health, social, and economic – is reshaping our lives, our societies, and our businesses. As the ways we communicate continue to evolve rapidly, keeping pace with the latest trends in social media, digital marketing instruments, the newest online videos, the latest apps, and tech devices, requires maximum flexibility and adaptability. This revolutionary guide on reshaped marketing communication gives you a scientifically proven plan for leveraging the power of technology and marketing to get your message content perceived by your targeted audience. You will learn from outstanding contributors the latest methodologies for highly effective public relations, marketing, promotional strategies, CSR, digital communications, social campaigns, content creation, and media.
The newest trends in marketing are offering innovative methods and cutting-edge strategies more effective than ever. The chapters in this book show you how to employ AI and machine learning, use user-generated content, engage customers, and optimize data for creating outstanding marketing and PR strategy. COVID-19 – Reshaping Marketing and Communications is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all industries and sizes. Indeed, we are urged to adopt and pursue changes in the post-Covid times in order to contribute to the recovery of the global and local economy.
It is our duty to map the “new normal”! Learn how, by reading this book.